Examlex
In what way did Cecilius Calvert intend for Maryland's colonists to be "more committed" to the colony than the colonists at Jamestown?
TAM
Total Addressable Market, an estimate of the revenue opportunity available or market demand for a product or service.
Early Majority
A segment of adopters in the diffusion of innovations theory that represents those who adopt a new technology or idea after a tentative initial period.
Early Adopters
The first individuals to use or adopt a new product, technology, or innovation, often influencing others in their social circles.
Crossing The Chasm
A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream customer base.
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