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John Cabot's crossing of the Atlantic in 1497 resulted in his
Global Arena
The international landscape for business or politics where interactions and competitions occur on a global scale.
International HRM
Concerns with managing human resources in multinational corporations, focusing on policies and practices that address the challenges of operating in multiple countries.
Multidomestic Strategy
A business approach that involves tailoring products and strategies to fit the specific needs and preferences of each country in which it operates.
Culturally Sensitive Products
Culturally sensitive products are goods or services designed with an understanding and respect for the cultural norms and values of different consumer groups.
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