Examlex
Word Analysis. Examine the words and/or phrases for each question below and determine the relationship among the majority of words/phrases. Choose the option which does not fit the pattern.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Sales Forecast
An estimate of the amount of goods or services a company expects to sell over a certain period.
Target Markets
Specific groups of consumers identified as the intended recipients of a marketing strategy or campaign.
Build-up Method
A financial analysis tool used to estimate the value of a business by adding together its individual components' values.
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