Calculate Cramér's $\phi$ For the Following Data: Use the Following Formula

question 9

Multiple Choice

Calculate Cramér's $\phi$ for the following data: Use the following formula:

• A) .01
• B) .12
• C) .82
• D) .90

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Definitions:

Brand Loyalty

The tendency of consumers to continue buying the same brand of products or services, often due to satisfaction, convenience, or perceived value.

Consumer Recognition

indicates the extent to which a brand or product is identified by potential customers, often seen as a measure of brand strength or market presence.

Brand Purpose

The reason a brand exists beyond making a profit, often reflecting its values and how it intends to positively impact customers and society.

Easy Recognition

The ability of consumers to quickly identify a brand or product by its attributes, such as logo or packaging, with minimal effort.