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As there is a growing concern about alcohol-related problems on college campuses, a team of researchers was interested in studying students' perceptions about alcohol consumption-more specifically, in how students define a "drink" (White et al, 2004) . These researchers were interested in seeing whether the size of a cup influences how much beer students will pour into the cup. In their study students poured what they believed were 12 ounces of beer into one of three cups of different sizes (16 ounce, 24 ounce, or 32 ounce) . They hypothesized that the larger the cup, the more beer students would pour. The results of their analyses are presented below:
You decide to conduct the analytical comparison of 16 oz vs. 24 oz.
Based on your calculations, which of the following represents the decision regarding the null hypothesis?
Self-Interest
That which each firm, property owner, worker, and consumer believes is best for itself and seeks to obtain.
Behavioral Economists
Researchers who study the psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory.
Ethical Considerations
Refers to the moral principles and values that govern the actions and decisions in a work environment or study.
Behavioral Economics
An area within economics that investigates the influence of emotional, psychological, cognitive, social, and cultural elements on the economic decision-making of both individuals and institutions.
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