How Would a Researcher Interpret an R² Value of

question 36

Multiple Choice

How would a researcher interpret an r² value of .27?

• A) 27% of the variance in one variable is explained by another variable.
• B) 73% of the variance in one variable is explained by another variable.
• C) 2.7% of the variance in one variable is explained by another variable.
• D) .27% of the variance in one variable is explained by another variable.

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Definitions:

Relationship Marketing

A strategy designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests.

Customer Relationship Management

A strategy for managing an organization's interactions with current and future customers, utilizing data analysis about customers' history with a company to improve business relationships.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, costs, and utility they receive.

Singapore Air

The flag carrier airline of Singapore, known for its high level of service and as an important player in international air travel.