Two Researchers Hypothesize "Consumers Would Think That a 'Sale Price

question 28

Multiple Choice

Two researchers hypothesize "consumers would think that a 'sale price' presentation would generate a greater monetary savings than an 'everyday low price' presentation" (Tom & Ruiz, 1997) . In this study, the independent variable is ______.

• A) monetary savings
• B) consumers
• C) "sale price" presentation
• D) type of presentation

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Definitions:

External Sources

Information or support that is obtained from outside an individual's immediate environment or organization.

Internal Sources

Information or resources that originate from within an organization or individual, as opposed to external contributions.

Successes

Achievements or instances of achieving desired goals or outcomes.

Failures

Instances where an objective or goal is not achieved, often leading to disappointment or the need for reassessment.