Two Researchers Hypothesize "Consumers Would Think That a 'Sale Price

question 4

Multiple Choice

Two researchers hypothesize "consumers would think that a 'sale price' presentation would generate a greater monetary savings than an 'everyday low price' presentation" (Tom & Ruiz, 1997) . In this study, the dependent variable is ______.

• A) monetary savings
• B) consumers
• C) "sale price" presentation
• D) type of presentation

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Definitions:

Cognitive

Relating to the mental processes of perception, memory, judgment, and reasoning, as opposed to emotional or volitional processes.

Behavioral

Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.

Psychodynamic

A psychological perspective that emphasizes the influence of the unconscious mind, internal conflicts, and childhood experiences on behavior.

Existential

Relating to existentialism, a philosophical theory that emphasizes individual freedom, choice, and meaning within an inherently meaningless universe.