In One Study, Students Took a Cognitive Performance Test with Their

question 12

Multiple Choice

In one study, students took a cognitive performance test with their subject number written in ink on the first page. The experiment randomly varied the color of the ink. This subtle difference produced surprising results: Those who saw __________ ink performed worse on the test than those who saw __________ ink.

• A) red; green or black
• B) red or green; black
• C) black; green or red
• D) green; black or red

Identify the impact of context on the effectiveness of norms.

Differentiate between descriptive norms and injunctive norms.

Apply the concepts of descriptive and injunctive norms to analyze societal campaigns.

Recognize and explain the role of cues in enhancing the impact of descriptive norms.