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Alphonso sees the world in terms of individual rights and freedoms and scoffs at the notion that people should be cooperative, interdependent, and harmonious in the social roles they adopt. What cultural background is Alphonso likely to have?
Autokinetic Effect
A visual phenomenon where a stationary, small point of light in a dark room appears to move due to involuntary eye movements.
Elaboration Likelihood Model
A theory in social psychology that proposes two primary pathways of persuasion: a central route and a peripheral route.
Heuristic/Systematic Model
Theory that posits two routes to persuasion, via either conscious or automatic processing.
Personal Relevance Theory
A theory suggesting that people are more likely to be persuaded by messages that they find personally relevant or meaningful.
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