Bernard Williams Considers in His Writings the Utilitarian Possibilities for George,who

question 9

Essay

Bernard Williams considers in his writings the utilitarian possibilities for George,who has a PhD in Chemistry but is unable to find a job other than working in a weapons laboratory.As a pacifist,George would prefer not to do such work,but he has a number of familial and fiscal reasons to take the job.Using the utilitarian understanding of morality,discuss if George should take the job.

Describe how B2B markets differ from B2C markets and the implications for marketing strategy.

Explain the concept of straight rebuy and its relevance for sales strategies.

Understand how heuristics influence schema selection in uncertain situations.

Recognize the impact of gender schemas on perceptions of social behaviors.

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Definitions:

Contra-Revenue Accounts

Accounts that are used to record reductions in gross revenue, such as sales returns and allowances, and discounts.

Sales Discount

A reduction in price given by a seller to a buyer, often to encourage prompt payment.

Sales Tax Payable

A liability account used to keep track of sales tax that has been collected from customers but not yet remitted to the government.

Discount Period

The timeframe during which a discount is offered for the early payment of an invoice or a bill, encouraging quicker payment.