Which of the Following Is Not a Limitation of Return

question 103

Multiple Choice

Which of the following is not a limitation of return on investment?

• A)Use of ROI may lead to goal incongruence.
• B)ROI is a lagging indicator of financial performance.
• C)ROI evaluates the short term.
• D)ROI is a commonly used measure for financial performance.

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Definitions:

Retailer

A business or person that sells goods to consumers, acting as a final link in the distribution chain between manufacturers and end-users.

Atmospherics

Sensory-based stimuli within a retailer’s environment—the sights, sounds, smells, and other attributes—that project an image and draw customers to the store.

Gamification

The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Catalog Marketing

A retail sales technique used to group many items together in a printed piece or an online store.