Almond,Inc

question 81

Multiple Choice

Almond,Inc.uses a balanced scorecard.One of the measures on the scorecard is the percentage of revenue from repeat sales.Which balanced scorecard perspective would this measure most likely fit into?

• A)Customer perspective
• B)Learning and growth perspective
• C)Internal business perspective
• D)Financial perspective

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Definitions:

Consumers

Individuals or groups who purchase goods and services for personal use.

Price Promotions

Short-term strategies to reduce prices of products or services with the aim to increase customer interest and sales.

Reminder Advertising

A type of advertising aimed at keeping a brand or product in the mind of consumers, emphasizing brand recall.

Product Life Cycle

The series of stages a product goes through from introduction to the market to its decline and eventual withdrawal.