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An ideal standard is one that can be achieved only under perfect conditions.
Marketing Messages
Communications designed to influence consumer behavior and perceptions about a product, service, or brand.
Sales Messages
Communications aimed at persuading potential customers to buy a product or service.
New Brands
Companies or products recently introduced to the market, seeking to establish a unique identity and market position.
AIDA Model
A marketing framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or sales.
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