In 2014,a Design Service Firm Served 12 Clients (Approximately One

question 41

Essay

In 2014,a design service firm served 12 clients (approximately one per month).The average client project lasted 20 (business)days and the clients were served evenly throughout the year.The firm expects 100% growth in the number of clients served in 2015.
a.Prepare a sales forecast based on this information for 2015.
b.In December of 2014,an influential journalist wrote an article about the type of approach this design firm used,generating 30 new potential client inquiries for the firm.Historically,50% of the inquiries result in new projects within a six-month period.(Assume the projects begin evenly throughout the period. )Prepare a sales forecast based on this information for 2015.
c.To capitalize on the publicity generated by the article,the firm invests in a robust marketing strategy in June.Based on its projections,the marketing efforts will result in an additional 50% growth in clients for the six-month period July through December.
Prepare a sales forecast based on this information for 2015.

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Definitions:

Idealized Leadership Model

A leadership approach where leaders are admired and respected by followers, often creating high levels of trust and setting strong examples of ethical and moral conduct.

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Sensitive

Possessing or displaying a high degree of responsiveness and awareness towards the emotions, needs, or concerns of others, or being easily affected by certain stimuli.

Transformational Model

A leadership approach that seeks to create significant change in the organization through inspiring, motivating, and guiding followers to exceed their own interests for the sake of the organization or a greater cause.