The Break-Even Point Is

question 65

Multiple Choice

The break-even point is:

• A)the point where zero contribution margin is earned.
• B)the point where zero profit is earned.
• C)the point where selling price just equals variable cost.
• D)equal to sales revenue less fixed costs.

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Definitions:

Customer Benefit Plan

A strategy or program designed to provide value to customers, beyond the basic product or service, to enhance their satisfaction and loyalty.

Preapproach Process

The planning and research phase in sales where information about the prospect is gathered before the first meeting.

Value Analysis

A systematic approach to improving the value of products or services by examining function, reducing costs, and ensuring no compromise on quality or performance.

Sales Call

A direct interaction, either in person or over the phone, between a salesperson and a potential customer aimed at promoting and selling a product or service.