The Reason Many Companies Cancelled Endorsement Contracts with a Basketball

question 37

Multiple Choice

The reason many companies cancelled endorsement contracts with a basketball star and golf legend after they were implicated in extramarital sexual affairs supports the idea that

• A) people are prejudice since both players were African American.
• B) advertisers are mainly made up of overzealous religious people.
• C) source variables are extremely important factors in persuasion.
• D) the message is the most important factor in persuasion.

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Definitions:

Andrew Johnson

The 17th President of the United States, serving from 1865 to 1869, known for his efforts to rebuild the South after the Civil War but facing impeachment for his policies.

Wealthy Southern Planters

Historically, affluent landowners in the Southern United States who relied heavily on slave labor for agricultural production.

Freedmen

Refers to former enslaved African Americans who were emancipated during and after the American Civil War.

Emancipation

The act of freeing individuals from bondage or slavery, often refers specifically to the liberation of slaves during the U.S. Civil War.