When Political Advertisements Show Someone at Risk for Losing Their

question 94

Multiple Choice

When political advertisements show someone at risk for losing their home,the persuasion is

• A) likely to work.
• B) using fear arousal.
• C) most influential if people watching it also feel they could be susceptible to the threat.
• D) doing all of these.

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Definitions:

Straight Life

In the context of life insurance, a straight life policy offers a guaranteed death benefit and lifetime coverage with fixed premium payments.

Universal Life

A type of flexible permanent life insurance that offers the low-cost protection of term life insurance as well as a savings element, which is invested to provide a cash value buildup.

Protection

Measures taken to safeguard something or someone against harm or damage.

Life Insurance

A contract between an insurer and a policyholder in which the insurer pays a designated beneficiary a sum of money upon the death of the insured person.