Humorous Approaches to Persuasion Are Most Effective When

question 87

Multiple Choice

Humorous approaches to persuasion are most effective when

• A) fear arousal is used in conjunction with the humor.
• B) people really care about the topic.
• C) the person really needs to remember the message.
• D) the message is relatively unimportant.

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Definitions:

Penetration Demand

A marketing strategy aimed at gaining customers by entering the market with a low price for a new product, increasing market share rapidly.

Skimming Demand

A pricing strategy that involves setting high prices initially to target consumers willing to pay more, before lowering the price over time to attract a broader market.

Prestige Pricing

A pricing strategy where prices are set high to create a perception of exclusivity and high quality, often used for luxury goods.

High-quality Product

A product that surpasses ordinary standards of performance, durability, and design, and meets or exceeds customer expectations.