Examlex
Explain several important aspects of interviewing well for a job.
Parent Brand
The main or overarching brand under which individual products, services, or subsidiary brands are marketed.
Cannibalise Sales
A situation where a new product eats into the sales of other products within the same brand or company.
Category Extensions
A strategy where a brand uses its established name to launch a new product in a different product category.
Cognitive Fit
The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.
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