What Is Misleading About Commercials That Show "Scientific Proof" That

question 21

Multiple Choice

What is misleading about commercials that show "scientific proof" that laundry detergent X is better than another leading brand?

• A)We are shown only one tee-shirt becoming whiter in each detergent, not 20 tee-shirts in each detergent.
• B)We do not know whether the same amount of each detergent was used for washing.
• C)We do not know if everything besides the detergents was the same (machine used, type of stains, etc.).
• D)All of the above are aspects that are misleading.

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Definitions:

Short-term Storage

The part of the memory system where information is temporarily held before it is either forgotten or transferred to long-term memory.

Procedural Memory

A type of long-term memory for performing certain types of tasks or procedures, such as riding a bike or typing, without conscious awareness of the previous experiences.

Bicycling

The use of a bicycle for transportation, recreation, exercise, or sport.

Episodic Memory

A form of enduring memory that is concerned with remembering distinct occurrences, contexts, and personal experiences.