What Is Misleading About Commercials That Show "Scientific Proof" That

question 21

Multiple Choice

What is misleading about commercials that show "scientific proof" that laundry detergent X is better than another leading brand?

• A)We are shown only one tee-shirt becoming whiter in each detergent, not 20 tee-shirts in each detergent.
• B)We do not know whether the same amount of each detergent was used for washing.
• C)We do not know if everything besides the detergents was the same (machine used, type of stains, etc.).
• D)All of the above are aspects that are misleading.

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Definitions:

Long-term Memory

A type of memory capable of storing information for a prolonged period, ranging from days to a lifetime.

Short-term Memory

A thinking apparatus of limited scope, aimed at briefly sustaining information pending processing.

Longitudinal Study

A research method that involves observing the same subjects over a period of time, often years or decades.

Short-term Memory

A component of memory where small amounts of information can be stored for a short duration, typically seconds to minutes.