Examlex
Peer-reviewed journals include articles that have been evaluated by content experts before publication.
Market Segments
Market Segments are distinct groups of customers within a market who share similar characteristics and needs.
Internet
A global network of interconnected computers and servers that allows for the exchange of data and information across vast distances.
Segment Attractiveness
An assessment of the potential profitability and success of a specific market segment, based on factors like size, growth, competition, and alignment with the company's capabilities.
Mid-priced
Products or services categorized between the high and low ends of the price spectrum, designed to offer a balance between affordability and quality.
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