Examlex
Nerves carry impulses by creating electric charges in a process known as ________________________.
Source Attractiveness
The degree to which the source of a message is perceived as appealing, which can affect the recipient's acceptance of the message.
Mere Exposure
A psychological phenomenon where individuals develop a preference for things because they are familiar with them.
Advertising Wearout
The phenomenon where repeated exposure to an advertisement leads to boredom and a reduced effectiveness of the advertisement.
One-Sided Arguments
Persuasive messages that present only the positive aspects or benefits of a particular viewpoint, product, or idea without acknowledging opposing perspectives.
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