Examlex
The word "statistic" technically refers to a number that describes a sample.
Hyperopia
In marketing, refers to a consumer's tendency to prioritize long-term benefits over immediate gratification, opposite of myopia. In vision, it is farsightedness.
Habitual Decision Making
The process of making choices that are consistent and routine, often without much thought, typically based on past behaviors and patterns.
Sunk-Cost Fallacy
Misguided reasoning that further investment is warranted on something simply because the resources already invested will otherwise be lost, without regard for future costs and benefits.
Limited Problem Solving
A decision-making process characterized by a consumer engaging in minimal search and deliberation, usually applied to familiar and low-stakes purchases.
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