At What Point in the Research Process Should Reliability and Validity

question 32

Multiple Choice

At what point in the research process should reliability and validity be considered?

• A)before you start analyzing data
• B)after data have been analyzed
• C)when data are being collected
• D)when researching human subjects only

---

Definitions:

Contribution Format

A financial statement format that separates fixed costs from variable costs to highlight the contribution margin of products or services.

Margin of Safety

The difference between actual sales and the break-even point, used to evaluate the level of risk in a business operation.

Break-even Sales

The amount of revenue required to cover total fixed and variable costs, at which point a business neither makes a profit nor incurs a loss.

Sales Units

The quantity of product sold, often used as a measure in assessing sales performance and operational efficiency.