A Key Element in a Marketing Plan Is

question 8

Multiple Choice

A key element in a marketing plan is:

• A) using the entrepreneur's personal strengths.
• B) reflecting what the entrepreneur feels is right.
• C) emphasizing the negative aspects of the competition.
• D) establishing the correct marketing mix.

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Definitions:

Plantwide Predetermined Overhead Rate

A single overhead rate calculated by dividing total estimated overhead costs by an estimated allocation base for the entire plant.

Direct Labor-hours

The sum of hours spent by staff actively involved in the process of manufacturing.

Activity Measure

A metric or index used to gauge the extent or level of activity undertaken in a particular process or operation.

Activity-based Costing

A method of allocating overhead and indirect costs to products or services based on the activities that generate those costs.