Marketing Plans Should

question 14

Multiple Choice

Marketing plans should:

• A) be based on proven business intuition.
• B) provide for continuity from annual plan to annual plan.
• C) be repeated without being redrawn if they have worked well.
• D) be developed from scratch each year.

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Definitions:

AFL-CIO Split

The division within the American Federation of Labor and Congress of Industrial Organizations, a major trade union center in the United States, often referring to historical rifts or disputes leading to the creation of separate labor federations.

Craft

Refers to occupations or trades that require specialized skills, usually manual, learned through training or apprenticeship.

Industrial Lines

Division or categorization of the economy into segments based on the nature of the activities, such as manufacturing, services, and agriculture.

Labor Spies

Individuals hired by employers to infiltrate, monitor, or gather intelligence on labor unions and employee activities, often to counter organization efforts.