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The text identifies four important marketing variables. They are:
Citric Acid Cycle
A series of chemical reactions used by all aerobic organisms to release stored energy through the oxidation of acetyl-CoA derived from carbohydrates, fats, and proteins into carbon dioxide and chemical energy.
ATP
Adenosine triphosphate, a high-energy molecule that stores and supplies the cell with needed energy for various functions.
Succinyl CoA
A compound in the citric acid cycle that plays a role in the synthesis of porphyrin for hemoglobin and as an intermediate in several metabolic pathways.
Substrate-Level Phosphorylation
Substrate-level phosphorylation is a metabolic process where a phosphate group is directly transferred from a substrate molecule to ADP, forming ATP, occurring in glycolysis and the citric acid cycle.
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