Generally, It Is Recognized That

question 2

Multiple Choice

Generally, it is recognized that:

• A) new customers are better sources of revenue than existing customers.
• B) retaining customers can be more costly than attracting a new one.
• C) it costs a business more to attract than to retain a customer.
• D) new customers and existing customers represent the same financial considerations.

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Definitions:

Sea-Surface Temperatures

The temperature of the surface layer of the oceans, which can significantly influence weather and climate patterns.

El Niño

A condition that occurs when warmer-than-average ocean surface temperatures occur in the central and east-central Equatorial Pacific.

Eastern Pacific

A region of the Pacific Ocean located to the east of the International Date Line, typically referring to the ocean off the coasts of the Americas.

Monsoon

A seasonal wind pattern causing heavy rainfall, typically in the tropics, influencing climate and agriculture.