A Saturation Index Refers To

question 9

Multiple Choice

A saturation index refers to:

• A) the age and history of a product.
• B) the number of units of products owned by customers in the trading area.
• C) the ratio of competing retail sales to competing retail space.
• D) the frequency with which customers encounter products in retail outlets.

---

Definitions:

Proxy

An agent or substitute who acts on behalf of someone else, or a measure that can stand in for or represent something else.

Reciprocal

Mutual or given and received in return; employing mutual exchange between two or more parties.

Collective

A group or assembly of individuals who share common interests, values, or goals.

Positive Psychology

The scientific study of human strengths, virtues, and factors that contribute to personal well-being and happiness, aiming to improve quality of life.