A Saturation Index Refers To

question 9

Multiple Choice

A saturation index refers to:

• A) the age and history of a product.
• B) the number of units of products owned by customers in the trading area.
• C) the ratio of competing retail sales to competing retail space.
• D) the frequency with which customers encounter products in retail outlets.

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Definitions:

Confounds

Variables that the researcher failed to control or eliminate, which can cause a false association between the studied variables.

Confirmation Biases

The tendency to search for, interpret, favor, and recall information in a way that confirms preexisting beliefs or hypotheses.

Fillers

Lineup members other than the suspect who are known to be innocent of the crime.

Own-Race Bias

The finding that witnesses are more accurate in identifying members of their own race than members of another race.