Which Type of Survey Method Has the Lowest Response Rate

question 29

Multiple Choice

Which type of survey method has the lowest response rate?

• A) mailed questionnaires
• B) phone interviews
• C) group administered questionnaires
• D) in person interviews
• E) web surveys

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Definitions:

Prestige Pricing

A pricing strategy where prices are set higher than competitors to convey an image of exclusivity or superior quality.

Price Lining

A pricing strategy where products are sold at predetermined price points, each representing a distinct level of quality or features.

Customary Pricing

Pricing strategy based on what is traditionally expected or accepted within a specific market or industry.

Loss-leader Pricing

A strategy where a product is sold at a loss to attract customers in hopes they will make additional purchases.