A Cover Letter

question 26

Multiple Choice

A cover letter

• A) provides context for the research.
• B) provides legitimacy for the project.
• C) is not really necessary for mail surveys.
• D) should also be used with in-person interviews.
• E) provides context for the research and legitimacy for the project.

---

Definitions:

Expected Utility

A theory in economics that calculates the utility of an entity based on the probabilistic outcomes of its choices.

Probability

A numerical expression between 0 and 1 that quantifies the probability of an event happening.

Expected Total Utility

The anticipated satisfaction or benefit a consumer will derive from the consumption of goods or services.

Probability

A measure of the likelihood that a particular event will occur, expressed as a number between 0 and 1.