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Wage subsidy programs:
Trial Close
A sales technique involving asking a potential customer a question that assumes the sale is going to be made, in order to gauge their readiness to buy.
FAB
An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.
SELL Sequence
A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.
Business Proposition
An offer or plan proposed by a business to provide certain products or services with the aim of generating value or profit.
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