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Linus Pauling noticed that the energy of a polar bond is often greater than expected.He attributed the greater bond energy to
Framing Effects
In prospect theory, changes in people’s decision making caused by new information that alters the context, or “frame of reference,” that they use to judge whether options are viewed as gains or losses relative to the status quo.
Mental Accounting
The tendency people have to create separate “mental boxes” (or “accounts”) in which they deal with particular financial transactions in isolation rather than dealing with them as part of an overall decision-making process that would consider how to best allocate their limited budgets across all possible options by using the utility-maximizing rule.
Overpriced Warranties
Service contracts sold at a price significantly higher than the expected cost of repairs, often criticized for their value relative to the benefits provided.
Losses
The negative financial result from business activities when costs exceed revenues.
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