If You Were Interested in the Difference Between Commercials Shown

question 32

Multiple Choice

If you were interested in the difference between commercials shown during children's and adult's TV programs,
Your units of observation would be_______and your units of analysis would be________.

• A) children's and adult's TV programs? commercials attached to those programs
• B) commercials attached to the programs ? children's and adult's TV programs
• C) all commercials; all programs
• D) all programs; all commercials
• E) none of these.

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Definitions:

Response

A reaction or reply to a stimulus or situation.

Conditioned Stimulus

A neutral stimulus that, once linked with an unconditioned stimulus, ultimately initiates a conditioned response.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Fireworks

Pyrotechnic devices used for entertainment purposes that explode to produce colorful lights and sounds.