Describe How You Would Conduct a Content Analysis of Magazine

question 31

Essay

Describe how you would conduct a content analysis of magazine advertisements that promote cigarette smoking.What kinds of characteristics (i.e.,variables)would you look for in these ads? Consider how the people in the ads are often portrayed as sexy,relaxed,fun-loving,and confident.What other kinds of characteristics would you expect to find portrayed in cigarette ads?

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Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned.

Conditioned Stimulus

An original neutral stimulus that, following its connection with an unconditioned stimulus, starts to evoke a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior conditioning.

Unconditioned Response

An automatic and natural response to an unconditioned stimulus, not learned through previous experience, typical in classical conditioning scenarios.