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The common element in B2B and B2C is:
Stimulus Discrimination
The ability to distinguish between different stimuli, responding only to the specific stimulus that is conditioned.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.
Spontaneous Recovery
The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.
Conditioned Response
A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.
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