Examlex
When top management behaves ethically and encourages ethical behavior, there are usually fewer cases of frauds, errors, or other ethical problems.
Idea Generation
The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.
Test Marketing
The process of launching a product in a limited market to evaluate its viability before a broader release.
Concept Testing
The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.
Diffusion of Innovations
The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.
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