A Retail Store Chain Is Developing a New Integrated Computer

question 12

Multiple Choice

A retail store chain is developing a new integrated computer system for sales and inventories in its store locations.Which of the following implementation methods would involve the most risk?

• A)Direct cutover
• B)Phased-in implementation
• C)Parallel running
• D)Pilot testing

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Definitions:

Value

Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives.

Quality

A measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements.

Perceptual Map

Displays, in two or more dimensions, the position of products or brands in the consumer’s mind.

Ideal Points

Preferences or positions considered most favorable or desirable by an individual or group, often used in the context of marketing to tailor products or services.