The Economic Feasibility Study Would Answer the Question About Whether

question 2

True/False

The economic feasibility study would answer the question about whether the benefits of the proposed IT system outweigh the costs.

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Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs, and the impacts that these processes have on the consumer and society.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Validity

The degree to which a tool, test, or study accurately measures what it intends to measure or reflects the true reality.

Marketing Researchers

Professionals who study market conditions, consumer behaviors, and competitive dynamics to provide insights and guidance for marketing strategies and decisions.