The Process of Searching Data Within the Data Warehouse for Identifiable

question 43

Multiple Choice

The process of searching data within the data warehouse for identifiable patterns that can be used to predict future behavior is referred to as:

• A)Data mining
• B)Data digging
• C)Data housing
• D)Data querying

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Definitions:

Festinger

Refers to Leon Festinger, a psychologist known for the theory of cognitive dissonance, which explores the discomfort felt when holding conflicting beliefs, values, or attitudes.

Cognitive Dissonance

A state of psychological discomfort arising from holding two or more conflicting beliefs, values, or attitudes simultaneously.

Discomfort Justification

The process of creating a reason or justification for enduring an unpleasant experience, often to reconcile cognitive dissonance.

Symbolic Self-Completion

A psychological theory suggesting individuals seek to acquire and display symbols that reflect their self-identity, especially when their identity is in question.