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Milk "letdown" occurs in response to
Consumer
An individual who purchases goods and services for personal use.
Benefit Selling
A sales technique focused on communicating the advantages and positive outcomes a customer will gain from purchasing a product or service.
FAB Selling
A sales strategy that highlights Features, Advantages, and Benefits of a product or service to persuade potential buyers.
Stimulus-Response
A concept in behaviorism that describes an automatic reaction to a specific stimulus.
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