How Did Bill Clinton Use the Results of Focus Groups

question 26

Multiple Choice

How did Bill Clinton use the results of focus groups to change his 1996 campaign strategy?

• A)The campaign appealed more to the left to win the support of environmental groups.
• B)The campaign became more conservative to appeal to moderate voters.
• C)The campaign decided that it needed to solidify its Democratic base.
• D)The campaign focused on winning the Southern vote.
• E)The campaign used more straw polls to gauge public opinion.

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Definitions:

Atherosclerosis

A cardiovascular disease where arteries narrow due to the accumulation of fatty deposits on their inner walls.

Blood Vessels

The tubular structures carrying blood through the tissues and organs; a vein, artery, or capillary.

Plaque

A sticky deposit on teeth in which bacteria proliferate, or in a broader sense, any flat plate or tablet commemorating a person or event.

Meta-Analysis

Statistical technique for summarizing results across several studies.