Examlex
Under the resource-based view of a business firm,a firm's resources can be a source of sustained competitive advantage if they are valuable,rare,and perfectly imitable by competitors.
Systematic Design
A methodical approach to design that follows a specific sequence of steps to achieve a structured output.
Analysis
The process of examining data or information to draw conclusions or make informed decisions.
Automatic Facial Coding
A technology used to identify and analyze human facial expressions automatically for purposes like neuromarketing.
Eye Tracking
A technique that measures where and how long a person looks at certain points on a screen or in the physical environment, often used in marketing research.
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