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Use the information below to answer the following questions.
Fingers Ltd, a graphic design service, has received an inquiry from a potential customer for a quotation for a web-page design. The pricing policy of the business is based on the budgeted financial data for the coming financial year. The data for the coming year are shown below: Other relevant information:
Management has budgeted for 20,000 direct labour hours. Overhead is applied based on direct labour hours. An estimate for the direct costs of the job to be quoted on is shown below:
Direct materials $400
Direct labour (100 hours) $1,500
-Refer to the table above. The recommended quote for the job is:
People
In a marketing context, refers to the customers, employees, management, and other stakeholders involved in a business's operations and success.
Marketing Mix
The set of controllable marketing variables that a company uses to influence consumer response, traditionally categorized as product, price, place, and promotion.
Competitors' Products
Goods or services offered by rivals in the same market that compete for the same customer base or market share as one's own products.
Cluster of Benefits
A grouping of advantages or positive outcomes that a product or service offers to its customers, often used in marketing to highlight value.
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