Examlex
A share issue where the company gives existing shareholders the first right of refusal of the issue is:
Price Sensitivity
The degree to which the demand for a product or service is affected by changes in its price, illustrating consumer response to price adjustments.
Consumer Surplus
The contrast between what buyers are willing to offer for a good or service and the amount they actually spend.
Willingness to Pay
The maximum amount an individual is prepared to expend on a good or service to acquire it.
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