Using the Boston Consulting Group (BCG) Portfolio Matrix

question 13

Multiple Choice

Using the Boston Consulting Group (BCG) portfolio matrix:

• A) businesses with low market growth and a low competitive position are designated as dogs.
• B) businesses with low market growth and a low competitive position are designated as cows.
• C) businesses with low market growth and a low competitive position are designated as question marks.
• D) none of the above

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Definitions:

Mental Set

A tendency to approach situations in a certain way because that method has worked in the past, potentially hindering the ability to see alternative solutions.

Squeaky Stair

A common household issue where one or more steps produce a squeaking noise when pressure is applied, typically due to loose components or friction.

Law of Small Numbers

A cognitive bias leading to the erroneous belief that small samples accurately represent an entire population.

Gambler's Fallacy

The mistaken belief that if something happens more frequently than normal during a given period, it will happen less frequently in the future, or vice versa.