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An accumulation and hardening of plaque in the coronary arteries is
Brand Position
Refers to the unique space a brand occupies in the minds of customers and how it is distinguished from its competitors' products or services.
Product Repositioning
The strategic process of changing the market's perception of a product by altering its marketing mix, including its positioning, pricing, packaging, or promotion, often in response to changing market conditions or consumer preferences.
Low-strength Aspirin
Aspirin with a lower dosage, typically around 81 mg, used for heart health and to prevent blood clots.
Competitive Products
Goods or services that are in rivalry with each other in the marketplace.
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