Examlex
Match each definition with the correct term below.
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Tactical Marketing Process
A targeted approach focusing on actions and strategies to achieve short-term marketing goals.
Situational Analysis
An assessment of an organization's current situation, identifying strengths, weaknesses, opportunities, and threats to aid in strategic planning.
Diversification Analysis
The process of assessing the potential benefits and risks of adding new varieties of products, services, or market segments to a business's portfolio to reduce risks.
Product Development
is the complete process of bringing a new product or service to market, from idea generation and design to prototype testing and eventual launch.
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